Technical Product Manager with a hybrid DNA. I transform chaotic operations into scalable, API-driven ecosystems using AI-First strategies and Cloud Architecture.
Trusted Experience At
A comprehensive toolkit spanning Engineering, AI, Analytics, and Enterprise Management.
Security: RLS • 2FA
Architected the migration of "Alloyal Partners" from Google Apps Script to a modern Supabase + React architecture. Eliminated technical debt, enabled infinite scalability, and integrated RLS Security protocols.
Conceptualized and launched an AI logic layer that automates channel selection (WhatsApp vs. Email) based on user behavior patterns, optimizing engagement costs.
Standardized data collection schemas (dataLayers) for Web & App across 9 countries. Implemented GA4 360, Amplitude, and Segment as the single source of truth.
Owned the server-side tracking strategy using GTM, ensuring 100% data accuracy for conversion events across Meta, Google, and TikTok despite cookie restrictions.
Built a proprietary Deep Linking and Attribution system to replace deprecated Firebase features, regaining 100% data control for iOS/Android campaigns.
Built a self-service loyalty platform enabling omnichannel orchestration (Push, Email, In-App). Integrated hyper-personalization for over 400 white-label apps.
Managed the "Procure to Pay" workflow for LATAM Airlines. Implemented controls that reduced billing errors by 65%, directly impacting operational profitability.
Led experimentation roadmap (A/B testing) resulting in 62% conversion rate increase. Defined Go-to-Market product requirements for expansion into Chile, Mexico, and Peru.