Specialist in Data-Driven Decision Making, Growth Strategy, and Digital Transformation. I leverage AI-First methodologies to bridge the gap between complex marketing operations and scalable product engineering.
Proven Impact At Leading Companies
A comprehensive toolkit spanning Engineering, Analytics, AI, and Growth Ops.
I am not just a marketer who knows tech, nor a dev who knows marketing. I am a native speaker of both worlds, enabling seamless translation between business goals and engineering execution.
Experience working with global teams across LATAM and US. High cultural adaptability and trilingual fluency (ES/EN/PT), bridging markets and methodologies seamlessly.
I don't just talk about AI; I build with it. From using Agents to architect full migrations to implementing ML models for churn prediction. I leverage AI to multiply output and innovation.
Built the ENTIRE product architecture leveraging AI agents (Manus, Gemini). Migrated a legacy system from Google Apps Script to a robust Lovable Cloud (Supabase) infrastructure. Integrated multiple APIs with RLS Security and 2FA, achieving limitless scalability.
Developed a custom Deep Linking solution to replace Firebase Dynamic Links. The platform handles universal routing across iOS, Android, and Web with 100% attribution control, reducing dependency on deprecated third-party tools.
Built a self-service loyalty platform enabling omnichannel orchestration (Push, Email, In-App, WhatsApp). Integrated 'IntelliNODE' AI for smart channel decisioning and hyper-personalization for over 400 white-label applications.
Designed the Global Marketing Tracking Strategy for 9 countries (LATAM, Turkey, Middle East). Implemented complex data layers using GA4 360, Amplitude, and GTM Server-Side to unify data across Web and App for the Unicorn startup.
Strategic management of $10M+ annual ad spend across global markets. Implemented advanced audience segmentation and automation workflows in Google Ads & Meta, achieving 30% ROAS improvement and 40% operational efficiency.
Architected the conceptual blueprint for a double-sided Member-Get-Member referral system. Designed gamified leaderboards and fraud prevention workflows (Device Fingerprinting) to reduce CAC through organic viral loops. (Strategic Roadmap Item).
Leading MarTech & Lifecycle squads. Defining roadmap for CRM, Gamification, and Retention for 400+ Apps.
Managed $10M+/year global ad spend. Optimized ROAS by 30% through advanced audience segmentation.
Used CRO techniques to optimize funnels. Owned data analytics reporting using GA4 and Hotjar.
Part of the Global MarTech team. Managed tracking implementation for 9 countries.
Achieved 90% revenue growth in the first year. Led Account-Based Marketing (ABM) strategy.
Optimized sales strategy for expansion into Colombia, Mexico, Peru, Argentina, and Chile.
Awarded DISTINCTIVE ACHIEVEMENT. Managed financial processes reducing error margin by 65%.
Increased online sales revenue by 150%. Developed digital marketing plans and store service projects.
Planned brand launch in digital market. Developed site layouts and implemented technical SEO strategies.
Created IT process documentation for Oracle/SAP. Standardized documents for ISO 9000 quality certification.
Wrote articles in fashion/beauty with SEO techniques. Researched industry topics and managed CMS drafts.
Designed wireframes, mockups and prototypes. Collaborated with dev team on product lifecycle.
"Received praise from the client for my excellent performance, hard work and analytical skills. Recognized as top performer among 1,500+ employees."
"Led strategic initiatives achieving 90% revenue growth and +191% ROE in the first year. A leader who fosters a culture of continuous learning."